Australian best practices in science marketing
Date
2007
Authors
Plewa, C.
Editors
Feng Anming,
Advisors
Journal Title
Journal ISSN
Volume Title
Type:
Conference paper
Citation
Proceedings of the China-EU Symposium on Innovative Management of Technology Transfer, 26-28 September, 2007: pp.177-186
Statement of Responsibility
Conference Name
China-EU Symposium on Innovative Management of Technology Transfer (2007 : Beijing, China)
Abstract
This paper outlines the results of qualitative research examining best practices in science marketing across Australian research institutions. In-depth interviews were conducted with two major objectives in mind. Following from results of an earlier customer satisfaction survey, the study primarily aimed at identifying best practices in areas seen as highly satisfactory by research customers. In addition, the research sought to ascertain best practices in other areas of science marketing practice that might provide valuable lessons. The results outline a range of best practices and potential pitfalls, which should provide some guidance for individuals and institutions involved in technology transfer and science marketing.