Pricing for new product development
Date
2010
Authors
Lockshin, L.
Mueller, S.
Editors
Jaeger, S.R.
MacFie, H.
MacFie, H.
Advisors
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Book chapter
Citation
Source details - Title: Consumer driven innovation in food and personal care products, 2010 / Jaeger, S.R., MacFie, H. (ed./s), Ch.11, pp.303-330
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Abstract
Three different methods for setting the retail price for newly developed products are discussed in this chapter: heuristic, rule-of-thumb or competitive comparison method; hedonic price analysis; and discrete choice_ analysis. Each method is discussed with the help of an applied example to make the reader aware of the issues involved with it and strengths and weaknesses for their use are highlighted.
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Copyright 2010 Woodhead Publishing