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Contemporary university strategising: the financial imperative

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dc.contributor.authorParker, L.D.
dc.date.issued2013
dc.description.abstractThis paper examines the financially focused strategies now evident amongst institutions competing for space in the global higher education system.In their search for increasing financial self-sufficiency, universities and other higher education providers are examined for their primary competitive strategies. The study provides comprehensive evidence of their cost and operating efficiency strategies, facilitated by increasingly pervasive financial performance accountability systems. The primary operational strategies of teaching and research are found to have been transmogrified into strategies of customised education and research that is primarily focused upon and measured in terms of its funds generation. These trends contribute to complex performance management and accountability challenges as universities’ senior managers balance their internal financial ambitions with the expectations of external stakeholders, while simultaneously projecting sanitised imagery through corporate public relations strategies.
dc.identifier.citationFinancial Accountability and Management, 2013; 29(1):1-25
dc.identifier.doi10.1111/faam.12000
dc.identifier.issn0267-4424
dc.identifier.issn1468-0408
dc.identifier.urihttps://hdl.handle.net/1959.8/156734
dc.language.isoen
dc.publisherBlackwell Publishing
dc.rightsCopyright 2013 Blackwell Publishing
dc.source.urihttps://doi.org/10.1111/faam.12000
dc.subjectfinancial management
dc.subjectefficiency
dc.subjectaccountability
dc.subjectresearch funding
dc.subjecteducation massification
dc.subjectcustomised education
dc.titleContemporary university strategising: the financial imperative
dc.typeJournal article
pubs.publication-statusPublished
ror.mmsid9915909973401831

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