Does mode of customer acquisition relate to reported recommendation, retention and spending?
Files
(Published version)
Date
2009
Authors
East, R.
Lomax, W.
Uncles, M.
Editors
Tojib, T.
Dewi, D.
Dewi, D.
Advisors
Journal Title
Journal ISSN
Volume Title
Type:
Conference paper
Citation
Australian and New Zealand marketing academy conference proceedings: ANZMAC, 2009 / Tojib, T., Dewi, D. (ed./s)
Statement of Responsibility
Conference Name
Australian and New Zealand Marketing Academy Conference 2009 (30 Nov 2009 - 2 Dec 2009 : Melbourne, Australia)
Abstract
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Copyright 2009 ANZMAC