Customer Relationship Management (CRM) : an exploratory study into service quality factors that related to loyalty in the pest management service organization /
Files
(Published version)
Date
2015
Authors
Lee, Soon Tuck
Editors
Advisors
Journal Title
Journal ISSN
Volume Title
Type:
thesis
Citation
Statement of Responsibility
Conference Name
Abstract
This research for a doctoral study was undertaken to ascertain the attributes of Service Quality which can influence the level of customer satisfaction and the relationship of the four CRM components - People (PR), Process (PP), Customer Information (CF) and Technology (TC). The relationship of the Service Quality determinants and the linkages of the four CRM components and their influence on total customer satisfaction were investigated.
School/Discipline
University of South Australia. International Graduate School of Business.
International Graduate School of Business.
International Graduate School of Business.
Dissertation Note
Thesis (DBA)--University of South Australia, 2015.
Provenance
Copyright 2015 Raymond Lee Soon Tuck.
Description
1 ethesis (222 pages) :
illustrations (some colour).
Includes bibliographical references (leaves 127-147)
illustrations (some colour).
Includes bibliographical references (leaves 127-147)
Access Status
506 0#$fstar $2Unrestricted online access