Social media adoption and impact in Australian local government
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Date
2015
Authors
Sharif, Mohd Hisham Bin
Editors
Advisors
Troshani, Indrit
Davidson, Robyn
Davidson, Robyn
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Abstract
Individual and organisational use of social media is rapidly growing. Social media applications offer substantial opportunities for local government organisations to develop better community engagement, save costs and improve service delivery. However, limited attention has been directed in the current information systems literature towards understanding the adoption and impact of social media in the public sector, particularly in local government organisations. Building on DePietro, Wiarda and Fleischer‟s (1990) technology-organisation-environment framework (TOE) and DeLone and McLean‟s Information System Success (ISS) frameworks, a model of social media adoption and impact is developed and tested. This research explored qualitative evidence sourced from in-depth interviews with officers from 24 local government organisations and with a survey involving 173 local government organisations across Australia. The survey responses were analysed using the partial least squares (PLS) technique. The results suggest that compatibility, formalisation, bandwagon pressure and community demand are the important predictors of social media application adoption. An understanding of the social media application adoption factors provides a foundation for future social media application research as well as valuable guidance to organisations seeking to effectively use social media applications to benefit their organisation. The findings can be useful to many stakeholders, including adoption champions, marketing and communication officers in local government organisations. This study contributes to existing theory by improving current understanding of drivers of social media impact in local government organisations.
School/Discipline
Business School
Dissertation Note
Thesis (Ph.D.) -- University of Adelaide, Business School, 2015.
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Copyright material removed from digital thesis. See print copy in University of Adelaide Library for full text.
This electronic version is made publicly available by the University of Adelaide in accordance with its open access policy for student theses. Copyright in this thesis remains with the author. This thesis may incorporate third party material which has been used by the author pursuant to Fair Dealing exceptions. If you are the owner of any included third party copyright material you wish to be removed from this electronic version, please complete the take down form located at: http://www.adelaide.edu.au/legals
This electronic version is made publicly available by the University of Adelaide in accordance with its open access policy for student theses. Copyright in this thesis remains with the author. This thesis may incorporate third party material which has been used by the author pursuant to Fair Dealing exceptions. If you are the owner of any included third party copyright material you wish to be removed from this electronic version, please complete the take down form located at: http://www.adelaide.edu.au/legals