Science marketing: Best practice, research agenda and a conceptual framework
Date
2005
Authors
Baaken, T.
Plewa, C.
Quester, P.
Editors
DeMoranville, C.
Advisors
Journal Title
Journal ISSN
Volume Title
Type:
Conference paper
Citation
Proceedings of the 12th Biennial World Marketing Congress 'Marketing in an Inter-connected World; Opportunities and Challenges', 2005 / DeMoranville, C. (ed./s), pp.254-259
Statement of Responsibility
Conference Name
Biennial World Marketing Congress (12th : 2005 : Muenster, Germany)