Factors influencing the adoption of personalisation mobile services: Empirical evidence from young Australians

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dc.contributor.authorRao Hill, S.
dc.contributor.authorTroshani, I.
dc.date.issued2010
dc.description.abstractThe adoption of mobile services is often studied at a generic level and limited research has addressed personalisation mobile services. The purpose of this paper is to develop a model that attempts to predict the adoption of personalisation mobile services amongst young Australians. Employing quantitative empirical evidence, it was found that perceived enjoyment and perceived usefulness are the most important factors in predicting the adoption of these services. These findings provide theoretical and practical implications and insights for the development, design and marketing of personalisation mobile services. Knowledge and appreciation of these factors may help mobile operators and service providers to both design novel personalisation services or enhance existing ones in order to gain competitive advantage.
dc.description.statementofresponsibilitySally Rao Hill and Indrit Troshani
dc.identifier.citationInternational Journal of Mobile Communications, 2010; 8(2):150-168
dc.identifier.doi10.1504/IJMC.2010.031445
dc.identifier.issn1470-949X
dc.identifier.issn1741-5217
dc.identifier.orcidRao Hill, S. [0000-0002-0118-2841]
dc.identifier.orcidTroshani, I. [0000-0002-4266-2833]
dc.identifier.urihttp://hdl.handle.net/2440/61141
dc.language.isoen
dc.publisherInderscience Publishers
dc.rightsCopyright © 2010 Inderscience Enterprises Ltd.
dc.source.urihttps://doi.org/10.1504/ijmc.2010.031445
dc.subjectmobile services
dc.subjectm-services
dc.subjectpersonalisation
dc.subjectmobile communications
dc.subjectAustralia
dc.subjecttechnology adoption models
dc.subjectperceived usefulness
dc.subjectperceived ease of use
dc.subjectperformance expectancy.
dc.titleFactors influencing the adoption of personalisation mobile services: Empirical evidence from young Australians
dc.typeJournal article
pubs.publication-statusPublished

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