What information sources do visitors use when planning to visit a winery's cellar door?
Date
2017
Authors
Azzurro, A.M.
Richards, N.
Bruwer, J.
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Journal article
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Wine and Viticulture Journal, 2017; 32(5):64-65
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Abstract
When planning to visit a winery's cellar door, there are a large number of sources that can be used to aid a consumer's visit decision. Newspapers, magazines, previous winery visits. previous exposure to the winery's brand label, brochures, the winery's own website and visitor information centres are just some examples of information sources visitors may rely on when choosing a winery to visit
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Copyright 2017 Winetitles Pty. Ltd.