How can export be a viable strategy for Australian wine?
Date
2024
Authors
Cohen, J.
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Journal article
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Wine and Viticulture Journal, 2024; 39(3):92-93
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With the OIV’s latest State of the World Vine and Wine Sector report indicating a further decline in global wine consumption in 2023 (see page 88), the need to focus on the key strategies that can drive growth in export markets has perhaps never been so important. Justin walks readers through a timely reminder of these strategies and drives home the need for category growth as opposed to taking market share from other countries.
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Copyright 2024 Winetitles