University 'mapping' education in Australia: a confusing exposure?
Date
2013
Authors
Corcoran, P.
Bruce, D.
Editors
Buchroithner, M.F.
Advisors
Journal Title
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Conference paper
Citation
Proceedings of the 26th International Cartographic Conference, 2013 / Buchroithner, M.F. (ed./s), pp.1-21
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Conference Name
26th International Cartographic Conference (25 Aug 2013 - 30 Aug 2013 : Dresden, Germany)
Abstract
Australia has documented problem of insufficient entrants to the mapping - spatial - surveying industry and this is reflected in a shortfall of students entering university appropriate courses. As the internet is one of the main marketing conduits for potential consumers, this paper assessed whether Australian universities were maximizing this marketing resource to entice students into 'mapping' type courses. The websites of all Australian universities were accessed to ascertain the ease of extracting mapping course information and also for pertinent examples of mapping technolo- gies to showcase through an examination of campus maps. The research found that it was not a particularly easy exercise to locate 'mapping' courses on Australian university websites due to the wide ranging and inconsistent nomenclature. From a showcase perspective, campus maps varied in detail and functionality, but in general non-mapping teaching universities tended to have more advanced and interactive campus maps than those universi- ties which provided mapping courses. The paper concludes with recom- mendation that a consistent brand is required and that mapping teaching universities should take the lead in the promotion of mapping capabilities to serve the industry need for mapping professionals.
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Copyright 2013 International Cartographic Association