Why do people avoid wine? comparisons across Australia, Canada, United Kingdom, United States and India
Date
2014
Authors
Ovington, L.
McIntyre, E.
Saliba, A.
Bruwer, J.
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Journal article
Citation
Australian and New Zealand Wine Industry Journal, 2014; 29(4):63-65
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Abstract
A study of drinkers in Australia, Canada, UK, US and India who rarely or never consumed wine revealed that wine avoidance as a phenomenon may be less culturally sensitive than first thought, and that gaining recommendations from others was a key factor in choosing wine.
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Copyright 2014 Winetitles Media