Current studentsExisting staffContact us
 

Country-of-assembly and country-of-components effects for hybrid products: an automotive perspective on ASEAN

Simple item page
dc.contributor.authorSeidenfuss, Kai-Uwe
dc.contributor.schoolUniversity of South Australia International Graduate School of Management
dc.contributor.schoolInternational Graduate School of Management
dc.date.issued2005
dc.descriptioneng
dc.description.abstractAfter more than three decades of country-of-origin (COO) research, product origin has become a more complicated construct. With the trend towards multi-national production and sourcing structures, oftentimes products can be associated with more than just one COO cue -- making them so-called hybrids. This paper presents the first detailed literature review of the related new research stream in the COO arena. In this context, the shaping of new trade regimes within the Association of South East Asian Nations (ASEAN) provides an interesting hybrid research setting, given that all major regional car segments are dominated by such hybrids -- both for country-of-brand (COB), country-of-assembly (COA), and country-of-components (COC). Taking cars 'made in and for' the three main markets of ASEAN, namely Thailand, Malaysia and Indonesia, the research covers perceived quality and image of such hybrids.
dc.description.dissertationthesis (PhD)--University of South Australia, 2005.
dc.identifier.urihttps://hdl.handle.net/1959.8/30410
dc.language.isoen
dc.subjectAutomobile industry and trade;South East Asia
dc.titleCountry-of-assembly and country-of-components effects for hybrid products: an automotive perspective on ASEAN
dc.typethesis
dcterms.accessRights506 0#$fstar $2Unrestricted online access
ror.fileinfo12146696430001831 13146693750001831 9915952060101831_53111929980001831.pdf
ror.mmsid9915952060101831

Files

Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
9915952060101831_53111929980001831.pdf
Size:
1.33 MB
Format:
Adobe Portable Document Format
Description:
Published version
Download

Collections