Toward Socially Responsible Business: A Typology of Value Postures in Nested Service Ecosystems
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(Accepted version)
Date
2022
Authors
Baker, J.
Little, V.J.
Brodie, R.J.
Editors
Edvardsson, B.
Tronvoll, B.
Tronvoll, B.
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Book chapter
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The Palgrave Handbook of Service Management, 2022 / Edvardsson, B., Tronvoll, B. (ed./s), Ch.20, pp.371-391
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Jonathan J. Baker, Vicki J. Little, and Roderick J. Brodie
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Abstract
The need to share value with multiple stakeholders has become a business imperative. This chapter argues a service ecosystem perspective gives insight into how this might be achieved. We propose five interrelated, interdependent “value postures” that system actors adopt—systemic, strategic, relational, operational, and individual. A value posture is the way actors think about and practice creating and delivering value with others. Each posture reflects unique combinations of stakeholders, stakeholder goals, resources, and institutional arrangements. This chapter argues achieving alignment and consistency within and between value postures at different levels enables sharing of value with stakeholders and socially responsible business.
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© The Author(s), under exclusive license to Springer Nature Switzerland AG 2022