The assessment of product creativity

Date

2024

Authors

Cropley, D.H.

Editors

Runco, M.A.
Acar, S.

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Book chapter

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Source details - Title: Handbook of Creativity Assessment, 2024 / Runco, M.A., Acar, S. (ed./s), Ch.18, pp.305-319

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Abstract

This chapter explores the assessment of product creativity, a less emphasized aspect in creativity research typically dominated by psychological perspectives. It aims to underline the significance of evaluating creative products, particularly in fields like education and design. The chapter sets out four objectives: to review existing methods of product creativity assessment, to investigate influencing domains, to critique current assessment strategies, and to identify emerging trends in this arena. Central to the chapter’s discourse are the dual criteria of novelty and effectiveness, foundational in defining product creativity. Various assessment tools, such as the Creative Product Inventory (CPI), the Consensual Assessment Technique (CAT), the Creative Product Analysis Matrix (CPAM), and the Creative Solution Diagnosis Scale (CSDS), are discussed in terms of their development, criteria, and applications. The chapter further examines the importance of product creativity assessment in diverse domains like engineering, education, and consumer products, highlighting the necessity for reliable, valid, and accessible measures. It concludes with a look towards the future, suggesting that computational methods and AI could play a significant role in enhancing product creativity assessment. The chapter closes by arguing for the development of robust, universally applicable instruments, reflecting the evolving nature of creativity in the contemporary world.

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Copyright 2024 The Author(s) Access Condition Notes: Accepted manuscript available after 1 October 2025

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