Your 'ideal' body, and why you want it

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2016

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Olds, T.

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A 2011 British survey found 12% of women would give up two to ten years of their lives just to be their ideal weight, while 29% of men think about their appearance at least five times a day. So what makes an ideal body, and why do we want one so badly? A good place to start is by looking at "hyperideal" bodies - representations of bodies that are culturally situated as ideals. We measured catwalk models, shop mannequins, supermodels, porn stars (OK, we didn't actually measure the supermodels and porn stars, we got their data from the internet) and even Barbie and GI Joe "action figures" (not dolls!), whom we measured with adjustable rulers and dental floss.

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Copyright 2016 the author. This publication is available under a Creative Commons Attribution NoDerrivatives licence. (http://creativecommons.org/licenses/by-nd/4.0/)

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