Port Adelaide Football Club in China: a case for an intercultural approach to public diplomacy?
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Date
2018
Authors
Hunter, Andrew Sloan
Editors
Advisors
Groot, Gerry
Jose, Nicholas
Jose, Nicholas
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Theses
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Abstract
This paper examines the potential effectiveness of an intercultural approach to public diplomacy which is now considered the principal vehicle through which cultural expressions are used in international relations. Most counties use public diplomacy to project a positive external image, often with a strong economic objective. The main focus of this paper is the bi-lateral relationship between Australia and China, and draws on Port Adelaide Football Club’s engagement in China. It found that China’s public diplomacy is viewed cynically, and Australian public diplomacy has a strong focus on economic outcomes. An intercultural approach, designed to enhance popular intercultural understanding in both domestic and foreign audiences, would make for more effective foreign policy. Particularly in Australia, sport holds great potential for an intercultural approach to public diplomacy.
School/Discipline
School of Social Sciences : Asian Studies
Dissertation Note
Thesis (M.Phil.) -- University of Adelaide, School of Social Sciences, 2018