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Impact of corporate social responsibility claims on consumer food choice: a cross-cultural comparison

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dc.contributor.authorMueller Loose, S.
dc.contributor.authorRemaud, H.
dc.contributor.editorHingley, M.
dc.date.issued2013
dc.description.abstractPurpose - The study seeks to assess the impact of two different corporate social responsibility (CSR) claims, relating to social and environmental dimensions, on consumers' wine choice across international markets. It analyses how point of purchase CSR claims compete with other food claims and their awareness, penetration and consumers' trust are examined. Design/methodology/approach - A discrete choice experiment with a visual shelf simulation was used to elicit consumer preferences and to estimate marginal willingness to pay for CSR and other food claims across the UK, France, Germany, the US East Coast, the US Midwest, and Anglophone and Francophone Canada. Findings - CSR claims relating to social and environmental responsibility have a similar awareness, penetration and consumer trust, but differ in their impact on consumer choice, where environmental corporate responsibility claims benefit from a higher marginal willingness to pay. Consumer valuation of CSR claims significantly differs across international markets, but is consistently lower than for organic claims. Originality/value - This is the first cross-national study that analyses the impact of CSR claims on consumer food choice relative to other food claims using large representative consumer samples. The strength of the paper also pertains to the utilisation of innovative choice experiments covering a large range of choice relevant product attributes.
dc.identifier.citationBritish Food Journal, 2013; 115(1):142-166
dc.identifier.doi10.1108/00070701311289920
dc.identifier.issn0007-070X
dc.identifier.urihttps://hdl.handle.net/1959.8/125532
dc.language.isoen
dc.publisherEmerald Group Publishing Limited
dc.rightsCopyright 2013 Emerald Group Publishing
dc.source.urihttps://doi.org/10.1108/00070701311289920
dc.subjectcarbon zero
dc.subjectconsumer behaviour
dc.subjectconsumers
dc.subjectcross-cultural studies
dc.subjectdiscrete choice experiment
dc.subjectenvironmental responsible
dc.subjectfood
dc.subjectfood claims
dc.subjectorganic foods
dc.subjectsocial responsibility
dc.subjectsocially responsible
dc.titleImpact of corporate social responsibility claims on consumer food choice: a cross-cultural comparison
dc.typeJournal article
pubs.publication-statusPublished
ror.mmsid9915910003801831

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