Social media, visual culture and contemporary identity
Date
2017
Authors
Stokes, J.
Price, B.
Editors
Callaos, N.
Advisors
Journal Title
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Volume Title
Type:
Conference paper
Citation
Proceedings of the 11th International Multi-Conference on Society, Cybernetics and Informatics: IMSCI 2017, 2017 / Callaos, N. (ed./s), pp.159-163
Statement of Responsibility
Conference Name
11th International Multi-Conference on Society, Cybernetics and Informatics: IMSCI 2017 (8 Jul 2017 - 11 Jul 2017 : Orlando, Florida)
Abstract
In developed nations, university students lead a rich digital life which includes maintaining connections through image-based social networks such as Instagram, Snapchat and Tinder. These ubiquitous technologies are shaping student identities and social practices in an ongoing manner. Social media is used to construct identity through visual branding, wherein individuals utilise imagery designed to attract followers and maintain careful curation of an online persona. In this digital economy, social capital is attached to attributes such as trustworthiness, authenticity and attractiveness. Regular social media use assists in the development of sophisticated visual practices, through which the everyday user shifts their own representation. Network members draw upon increased compositional knowledge and digital tools to depict themselves in a flattering manner which conveys a positive message about their identity as brand. Attractiveness and creativity become dominant factors in these online fora, whereas the widespread use of image editing tools draws trustworthiness and authenticity factors into question. This paper uses Social Learning Theory to explore the use of social media for identity construction, identifying issues inherent for students who place themselves in constant comparison to a wide range of peers, and ways in which educators can utilise these perspectives to inform teaching.
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Copyright 2017 International Institute of Informatics and Systemics.