Current studentsExisting staffContact us
 

The influence of food involvement on Australian consumers' perceptions of Korean ethnic food attributes and food-related travel preferences

Simple item page
dc.contributor.authorKim, K.
dc.contributor.conference2013 Council for Australian University Tourism and Hospitality Education Conference (CAUTHE 2013) (11 Feb 2013 - 14 Feb 2013 : Christchruch, New Zealand)
dc.contributor.editorFountain, J.
dc.contributor.editorMoore, K.
dc.date.issued2013
dc.description.abstractEthnic food consumption experience has become important means of generating awareness and understanding of a destination’s identity and gastronomy culture. In particular, Asian cuisines have received considerable attention in Western countries such as Australia, largely due to globalisation, migration and tourism. Recent research addresses the need of a better understanding of consumers’ perceptions of ethnic food attributes and food-related travel preferences for examining different ways of influencing consumer decision-making process and improving proactive responsiveness to the current market changes. This paper aims to fill this gap by examining the influence of the previous food involvement on Australian consumers’ evaluation of Korean ethnic food attributes and their preferences for foodrelated travel activities. Results from the Korean restaurant patron survey provide empirical evidence, suggesting that the food involvement-based typology is a useful segmentation approach. This study suggests that there is scope for the development of food tourism positioning strategies for targeting a particular ethnic food’s identity and relevant tourism activities that could match the preferences being sought by distinct types of market segments.
dc.identifier.citationCAUTHE 2013 : tourism and global change : on the edge of something big, 2013 / Fountain, J., Moore, K. (ed./s), pp.407-410
dc.identifier.isbn9780864762832
dc.identifier.urihttps://hdl.handle.net/1959.8/153246
dc.language.isoen
dc.publisherCAUTHE & Lincoln University
dc.publisher.placeChristchurch, New Zealand
dc.rightsCopyright 2013 Council for Australian University Tourism and Hospitality Education (CAUTHE)
dc.subjectethnic food
dc.subjectfood-related travel preference
dc.subjectfood involvement-based market segmentation
dc.subjectKorean food
dc.titleThe influence of food involvement on Australian consumers' perceptions of Korean ethnic food attributes and food-related travel preferences
dc.typeConference paper
pubs.publication-statusPublished
ror.mmsid9915910205801831

Files

Collections