Do personalised e-mail invitations increase the response rates of breast cancer survivors invited to participate in a web-based behaviour change intervention? A quasi-randomised 2-arm controlled trial

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dc.contributor.authorShort, C.
dc.contributor.authorRebar, A.
dc.contributor.authorVandelanotte, C.
dc.date.issued2015
dc.descriptionPublished: 19 August 2015
dc.description.abstractBACKGROUND: Previous research has shown that the personalisation of study invitations improves response rates in survey-based research. To examine if this finding extends to experimental studies, we examined the impact of personalised study invitation e-mails on the response rates of potentially eligible breast cancer survivors for participation in a 6 month randomised controlled trial testing the efficacy of a physical activity intervention. METHODS: Potential participants (n = 344) were sent either a personalised email or a generic email. RESULTS: Those sent the personalised email were 1.5 times (95 % CI = 1.18-1.93) more likely to respond than those sent the generic email. CONCLUSION: These findings suggest that personalisation may be a useful and potentially powerful tool that can be utilised when recruiting participants into experimental studies in order to boost response rates.
dc.description.statementofresponsibilityCamille E. Short, Amanda L. Rebar and Corneel Vandelanotte
dc.identifier.citationBMC Medical Research Methodology, 2015; 15(1):66-1-66-4
dc.identifier.doi10.1186/s12874-015-0063-5
dc.identifier.issn1471-2288
dc.identifier.issn1471-2288
dc.identifier.orcidShort, C. [0000-0002-4177-4251]
dc.identifier.urihttp://hdl.handle.net/2440/97107
dc.language.isoen
dc.publisherBioMed Central
dc.rights© 2015 Short et al. Open Access This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made. The Creative Commons Public Domain Dedication waiver (http://creativecommons.org/publicdomain/zero/1.0/) applies to the data made available in this article, unless otherwise stated.
dc.source.urihttps://doi.org/10.1186/s12874-015-0063-5
dc.subjectHumans
dc.subjectBreast Neoplasms
dc.subjectReproducibility of Results
dc.subjectInformation Dissemination
dc.subjectBehavior Therapy
dc.subjectElectronic Mail
dc.subjectInternet
dc.subjectSurvivors
dc.subjectPatient Participation
dc.subjectFemale
dc.subjectSurveys and Questionnaires
dc.titleDo personalised e-mail invitations increase the response rates of breast cancer survivors invited to participate in a web-based behaviour change intervention? A quasi-randomised 2-arm controlled trial
dc.typeJournal article
pubs.publication-statusPublished

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