The power of word-of-mouth communication as an information source for winery cellar door visits

Simple item page
dc.contributor.authorBruwer, J.
dc.contributor.authorReilly, M.
dc.date.issued2006
dc.description.statementofresponsibilityJohan Bruwer and Matthew Reilly
dc.identifier.citationAustralian and New Zealand Wine Industry Journal, 2006; 21(3):43-51
dc.identifier.issn0819-2421
dc.identifier.urihttp://hdl.handle.net/2440/57545
dc.language.isoen
dc.publisherWine Publishers Pty Ltd
dc.source.urihttp://web.ebscohost.com/ehost/detail?bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#db=anh&AN=21735108
dc.subjectWord-of-mouth
dc.subjectWOM
dc.subjectCommunication
dc.subjectWine
dc.subjectCellar door
dc.subjectInformation sources
dc.titleThe power of word-of-mouth communication as an information source for winery cellar door visits
dc.typeJournal article
pubs.publication-statusPublished

Files

Collections

Agriculture, Food and Wine publications