The power of word-of-mouth communication as an information source for winery cellar door visits

dc.contributor.authorBruwer, J.
dc.contributor.authorReilly, M.
dc.date.issued2006
dc.description.statementofresponsibilityJohan Bruwer and Matthew Reilly
dc.identifier.citationAustralian and New Zealand Wine Industry Journal, 2006; 21(3):43-51
dc.identifier.issn0819-2421
dc.identifier.urihttp://hdl.handle.net/2440/57545
dc.language.isoen
dc.publisherWine Publishers Pty Ltd
dc.source.urihttp://web.ebscohost.com/ehost/detail?bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#db=anh&AN=21735108
dc.subjectWord-of-mouth
dc.subjectWOM
dc.subjectCommunication
dc.subjectWine
dc.subjectCellar door
dc.subjectInformation sources
dc.titleThe power of word-of-mouth communication as an information source for winery cellar door visits
dc.typeJournal article
pubs.publication-statusPublished

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