The power of word-of-mouth communication as an information source for winery cellar door visits
dc.contributor.author | Bruwer, J. | |
dc.contributor.author | Reilly, M. | |
dc.date.issued | 2006 | |
dc.description.statementofresponsibility | Johan Bruwer and Matthew Reilly | |
dc.identifier.citation | Australian and New Zealand Wine Industry Journal, 2006; 21(3):43-51 | |
dc.identifier.issn | 0819-2421 | |
dc.identifier.uri | http://hdl.handle.net/2440/57545 | |
dc.language.iso | en | |
dc.publisher | Wine Publishers Pty Ltd | |
dc.source.uri | http://web.ebscohost.com/ehost/detail?bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#db=anh&AN=21735108 | |
dc.subject | Word-of-mouth | |
dc.subject | WOM | |
dc.subject | Communication | |
dc.subject | Wine | |
dc.subject | Cellar door | |
dc.subject | Information sources | |
dc.title | The power of word-of-mouth communication as an information source for winery cellar door visits | |
dc.type | Journal article | |
pubs.publication-status | Published |