Consumer Response to Unethical Corporate Behavior: A Re-Examination and Extension of the Moral Decoupling Model

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dc.contributor.authorHaberstroh, K.
dc.contributor.authorOrth, U.
dc.contributor.authorHoffmann, S.
dc.contributor.authorBrunk, B.
dc.date.issued2017
dc.description.abstractThis research replicates Bhattacharjee et al. (J Consum Res 39(4):1167–1184, 2013) moral decoupling model and extends the original along the dimensions of theory, method, and context. Adopting a branding perspective and focusing on the corporate domain rather than the public figures investigated by Bhattacharjee and colleagues, this research examines the proposition that consumers dissociate judgments of morality from judgments of performance to justify purchasing from companies deemed to act immorally. The original study is further extended by applying the model in a different cultural context and employing a more realistic stimulus to establish external and ecological validity. The results of the replication generally support the original findings, in particular, under conditions of higher product involvement, a theoretical extension.
dc.description.statementofresponsibilityKristina Haberstroh, Ulrich R. Orth, Stefan Hoffmann, Berit Brunk
dc.identifier.citationJournal of Business Ethics, 2017; 140(1):161-173
dc.identifier.doi10.1007/s10551-015-2661-x
dc.identifier.issn0167-4544
dc.identifier.issn1573-0697
dc.identifier.urihttp://hdl.handle.net/2440/107185
dc.language.isoen
dc.publisherSpringer
dc.rights© Springer Science+Business Media Dordrecht 2015
dc.source.urihttps://doi.org/10.1007/s10551-015-2661-x
dc.subjectFirm ethics; Germany; moral decoupling; product involvement; replication; retail
dc.titleConsumer Response to Unethical Corporate Behavior: A Re-Examination and Extension of the Moral Decoupling Model
dc.typeJournal article
pubs.publication-statusPublished

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