Assessing brand positioning : to combine or to separate positive and negative attributes?
Date
2007
Authors
Romaniuk, J.T.
Winchester, M.
Editors
Engilbertsson, E.
H, H.
H, H.
Advisors
Journal Title
Journal ISSN
Volume Title
Type:
Conference paper
Citation
Flexible marketing in an unpredictable world : proceedings of the 36th EMAC conference, 2007 / Engilbertsson, E., H, H. (ed./s)
Statement of Responsibility
Conference Name
2007 EMAC 36th Conference (22 May 2007 : Reykjavik University, Iceland)
Abstract
School/Discipline
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Description
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Copyright status unknown