The stability of brand and competitor responses
| dc.contributor.author | Sharp, R.A. | |
| dc.contributor.author | Romaniuk, J.T. | |
| dc.contributor.conference | (23 May 2000 : Rotterdam) | |
| dc.date.issued | 2000 | |
| dc.identifier.citation | MArketing in the New Millennium, 2000 | |
| dc.identifier.isbn | 9789058920034 | |
| dc.identifier.uri | https://hdl.handle.net/1959.8/44321 | |
| dc.language.iso | en | |
| dc.publisher | Erasmus University | |
| dc.publisher.place | Rotterdam | |
| dc.rights | Copyright status unknown | |
| dc.title | The stability of brand and competitor responses | |
| dc.type | Conference paper | |
| pubs.publication-status | Published | |
| ror.mmsid | 9915913163201831 |