What do Australian's look for in an on-premise wine list?
Date
2010
Authors
Corsi, A.M.
Lockshin, L.
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Journal article
Citation
The Australian & New Zealand grapegrower & winemaker, 2010; 557:53-58
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Abstract
While there has been reasonable research in the food service sector about menu design from a consumer's perspective, little is known about wine lists in an on-premise environment. A study was conducted among a representative sample of Australian consumers to investigate the elements driving consumers' choices from a wine list using an experimental approach. This way offered the opportunity to understand more about the elements driving consumers' choices when analysed within a wine list framework, and the potential segments of the population behaving similarly. Moreover, we could manipulate the items' organisation on a menu to understand whether this has an impact on consumers' choices. We conclude with managerial implications and outline further research avenues (journal article).
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Copyright 2010 Ryan Publications