Comparison of ego-involvement and service qualitiy measures in predicting leisure participation in consumer service settings

Date

2005

Authors

Murray, Duncan

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thesis

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Abstract

This thesis investigates ego-involvement, a measure focused around the customer satisfaction and service quality assessement concept. It questions whether or not it has the potential to be a better predictor of leisure participation and leisure satisfaction than the measures of service quality that dominate leisure service assessment at present.

School/Discipline

University of South Australia School of Natural and Built Environments
School of Natural and Built Environments

Dissertation Note

PhD Doctorate

Provenance

Copyright Duncan, Murray 2005

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EN-AUS

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506 0#$fstar $2Unrestricted online access

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