Does size matter? : assessing brand portfolio size and its relationship with penetration and sales /
Files
(Published version)
Date
2015
Authors
Tanusondjaja, Arry,
Editors
Advisors
Journal Title
Journal ISSN
Volume Title
Type:
thesis
Citation
Statement of Responsibility
Conference Name
Abstract
The thesis investigates the relationship between brand portfolio size, that is, the number of stock-keeping units (SKUs) within the portfolio, and brand performance in-market in terms of the number of buyers and sales.
School/Discipline
University of South Australia. School of Marketing.
School of Marketing.
School of Marketing.
Dissertation Note
Thesis (PhD(Marketing and related studies))--University of South Australia, 2015.
Provenance
Copyright 2015 Arry Tanusondjaja.
Description
1 ethesis (232 pages) :
illustrations
Includes bibliographical references (pages 205-218)
illustrations
Includes bibliographical references (pages 205-218)
Access Status
506 0#$fstar $2Unrestricted online access