What can evidence implementation learn from Barack Obama's campaign?

Date

2009

Authors

Kumar, S.
Grimmer-Somers, K.

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Journal article

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Physiotherapy Canada. Physiotherapie Canada, 2009; 61(4):181-188

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Abstract

Change came to America for complex and multilayered reasons. What Obama's campaign was able to do was to achieve this change, as well as the success of its candidate, by using radical, innovative and far-sighted methods. Similarly, evidence-based practice requires such innovative approaches. First, it must be recognized that implementing evidence in clinical practice and achieving sustained behaviour change is a complex, yet achievable, goal. Second, practice and behaviour change require clarity on processes and outcomes, inclusiveness and targeted approaches that recognize local issues. Third, multiple approaches need to be aimed at different levels, in order to achieve initial and sustained change. Finally, there must be a uniform recognition that implementing evidence and achieving change as part of evidence-based practice can lead to safe and quality health care practices. In the case of WAD, lessons learned from Obama's campaign offer a template for effecting change in physiotherapy clinical practice and bridge current evidence practice gaps.

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Link to a related website: http://europepmc.org/articles/pmc2793690?pdf=render, Open Access via Unpaywall

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Copyright 2009 University of Toronto Press

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