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Madman in the house: understanding media merchandising, the implications for convergence and new knowledge economies

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dc.contributor.authorBainbridge, J.
dc.contributor.authorNorris, C.
dc.contributor.conferenceSustaining Culture 2008: Annual Conference of the Cultural Studies Association of Australia (CSAA)
dc.date.issued2008
dc.description.abstractThis paper is part of a larger research project looking at the role of Australian media companies in sustaining fan culture, and Australian investment in global popular culture. The specific focus is on Madman Entertainment—one of the most successful DVD and merchandise distribution companies in Australia, and the leading distributor of anime with over ninety percent of the market share. The paper explores the ways in which Madman has become a part of the simultaneous globalization and localisation of Japanese cultural products, and sets out to show how profiling such a company can also provide some insight into the changing role of fans in relation to their capacity to drive innovation and investment in popular culture
dc.identifier.citationProceedings of Sustaining Culture 2008: Annual Conference of the Cultural Studies Association of Australia (CSAA), 2008, pp.1-17
dc.identifier.urihttps://hdl.handle.net/11541.2/126186
dc.language.isoen
dc.publisherUniversity Of South Australia
dc.publisher.placeAustralia
dc.rightsCopyright 2008 The Authors
dc.subjectTransnational media
dc.subjectsustaining local media culture
dc.subjectAsian region
dc.subjectnetwork society,creative industries
dc.titleMadman in the house: understanding media merchandising, the implications for convergence and new knowledge economies
dc.typeConference paper
pubs.publication-statusPublished
ror.mmsid9916128910101831

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