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Green operations strategy of a luxury car manufacturer

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dc.contributor.authorNunes, B.
dc.contributor.authorBennett, D.
dc.contributor.authorShaw, D.
dc.date.issued2016
dc.description.abstractThis paper investigates the strategic environmental decisions of a luxury car manufacturer. Through case study research, the investigation sheds light on why and how the company is adopting green technologies. Being pressured by different stakeholders to become greener, luxury car manufacturers carry significant opportunities for environmental improvement given the nature of their manufacturing processes and products. Because of their low-volume production, manufacturers may be able to increase output and still reduce overall emissions when compared to high-volume manufacturers. In the case study company this was found to be possible only because of new ideas brought by a change in ownership. Luxury manufacturers may also be a test-bed for the development and experimentation of green technologies as part of a strategic approach to environmental initiatives. This paper contributes to the fields of green technology adoption and operations strategy in automotive manufacturing groups.
dc.identifier.citationTechnology Analysis & Strategic Management, 2016; 28(1):24-39
dc.identifier.doi10.1080/09537325.2015.1068933
dc.identifier.issn0953-7325
dc.identifier.issn1465-3990
dc.identifier.urihttps://hdl.handle.net/11541.2/111424
dc.language.isoen
dc.publisherTaylor and Francis
dc.rightsCopyright 2015 Taylor and Francis Access Condition Notes: Accepted manuscript available after 27 January 2017
dc.source.urihttps://doi.org/10.1080/09537325.2015.1068933
dc.subjectgreen operations
dc.subjectsustainability strategy
dc.subjectluxury cars
dc.subjectenvironmental decision making
dc.titleGreen operations strategy of a luxury car manufacturer
dc.typeJournal article
pubs.publication-statusPublished
ror.fileinfo12142964560001831 13142963070001831 9915964610301831_53113558740001831.pdf
ror.mmsid9915964610301831

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