Socialist Solutions to Communication for Development Challenges: Revolutionary Lessons in Mao-era China

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dc.contributor.advisorGao, Mobo
dc.contributor.advisorXie, Baohui
dc.contributor.advisorSchool of Sciences : Asian Studies
dc.contributor.authorZhang, Yinhao
dc.date.issued2024
dc.description.abstractThis thesis examines major communication for development (C4D) theories against development practice during the Mao era in China, focusing on literacy campaigns and health promotion initiatives. It investigates the success factors behind these approaches in China, particularly in resource-constrained environments. The study reveals how agricultural collectivization significantly reduced communication costs and fostered farmers' participation in public affairs. It demonstrates how the collective system enabled the implementation of low-cost, adaptable literacy programs, and how the work point system and new agricultural technologies transformed farmers' attitudes towards literacy. The research also analyzes the cooperative medical system and Barefoot Doctor program, showing how they extended healthcare services to poor, rural areas and facilitated the acceptance of modern medical practices. Additionally, it explores how the Barefoot Doctor system attempted to empower farmers in healthcare management, challenging the monopolization of healthcare authority by medical professionals. These case studies suggest a "Maoist paradigm" of C4D that challenges existing communication-centric theories, offering a more comprehensive, socialist-oriented understanding of development and communication. This paradigm emphasizes the transformation of production relations as a prerequisite for effective communication and development.
dc.description.dissertationThesis (Ph.D.) -- University of Adelaide, School of Sciences : Asian Studies, 2024en
dc.identifier.urihttps://hdl.handle.net/2440/144164
dc.language.isoen
dc.provenanceThis electronic version is made publicly available by the University of Adelaide in accordance with its open access policy for student theses. Copyright in this thesis remains with the author. This thesis may incorporate third party material which has been used by the author pursuant to Fair Dealing exceptions. If you are the owner of any included third party copyright material you wish to be removed from this electronic version, please complete the take down form located at: http://www.adelaide.edu.au/legalsen
dc.subjectCommunication for Development
dc.subjectDevelopment Communication
dc.subjectMao era
dc.subjectagricultural collectivization
dc.subjectBarefoot Doctor
dc.subjectcooperative medical system
dc.subjectliteracy campaigns
dc.subjectrural development
dc.titleSocialist Solutions to Communication for Development Challenges: Revolutionary Lessons in Mao-era China
dc.typeThesisen

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