Communication Intensity in Large Scale Organizational High Technology Purchasing Decisions
dc.contributor.author | Dawes, Philip L. | en |
dc.contributor.author | Lee, D. Y. | en |
dc.date.issued | 1996 | en |
dc.identifier.citation | Business-to-Business Marketing. 3(3):3-38 | en |
dc.identifier.uri | http://hdl.handle.net/2440/17712 | |
dc.language.iso | en | en |
dc.title | Communication Intensity in Large Scale Organizational High Technology Purchasing Decisions | en |
dc.type | Journal article | en |