Behavioral approaches to managing household energy consumption
Date
2015
Authors
Baddeley, M.
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Beckenbach, F.
Kahlenborn, W.
Kahlenborn, W.
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Book chapter
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Source details - Title: New perspectives for environmental policies through behavioral economics, 2015 / Beckenbach, F., Kahlenborn, W. (ed./s), Ch.9, pp.213-235
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Abstract
This chapter explores behavioral insights relevant to designing policies to promote efficient household energy consumption. Standard economic approaches to managing household energy efficiency tend to focus on price factors and demand management. While there is some evidence that these methods are partially effective, they are an incomplete solution. Blending conventional economic policies with policy insights from behavioral economics can enable a more holistic approach to energy policy design and behavior change. Behavioral economics does not depend on strict rationality assumptions and allows that ordinary households are affected by various forms of behavioral bias and social influence. Understanding the range of behavioral drivers and constraints affecting household energy decisions-including social influences; heuristics, bias and folk wisdom; procrastination and self-control problems will facilitate the development of a more nuanced and comprehensive set of policy tools to encourage households' efficient management of fuel consumption.
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Copyright 2016 Springer