Festivals and social media: a co-created transformation of attendees and organisers
Date
2019
Authors
Sigala, M.
Editors
Mair, J.
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Book chapter
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Source details - Title: The Routledge handbook of festivals, 2019 / Mair, J. (ed./s), Ch.17, pp.163-172
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Abstract
Social media (SM) enrich tourism experiences by transforming the way people search, create, share and discuss information and converting them into co-designers, co-producers, co-marketers and co-distributors of tourism offerings (Sigala 2017; Sigala & Gretzel 2018). The festival sector is no exception. Festival operators adopt SM not only to increase their effectiveness (Inversini & Sykes 2013; Pasanen & Konu 2016) but also to appeal to new attendees who expect to use SM for accessing festival services and information; interacting with, sharing and discussing their experiences with various festival stakeholders (e.g. organisers, artists, local communities and other attendees); and co-designing and co-creating their festival experiences (Lee, Xiong & Hu 2012; MacKay, Barbe, Van Winkle & Halpenny 2017; Morey, Bengry-Howell, Griffin, Szmigin & Riley 2016). SM are compatible with the nature of festivals as a way to socialise, entertain and contribute to the self-development of attendees.
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Copyright 2019 selection and editorial matter, Judith Mair; individual chapters, the contributors