Pitching research: 'qualitative cousins', the 'extended family' and 'living harmoniously'
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Date
2020
Authors
Lodhia, S.
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Accounting and Finance, 2020; 60(3):2879-2887
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Abstract
This paper reviews Faff (2018) with particular emphasis on the Qualitative Pitch proposed by Lodhia (2017). In the spirit of constructive engagement envisioned by Faff (2018), the purpose of this paper is to revisit the Qualitative Pitch and to clarify any misconceptions or misunderstandings. This paper is nota critique but rather a reflective piece on the potential offered by the Qualitative Pitch as a viable tool for pitching qualitative research ideas. The basic premise of this paper is that the Qualitative Pitch, drawing upon Faff’s (2015) pitching template, provides qualitative researchers with specific tools and a consistent framework for articulating qualitative research. It is therefore proposed that the Qualitative Pitch should be the used as the initial template for designing qualitative research projects rather than being transitioned to once a threshold barrier is reached
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Copyright 2018 Accounting and Finance Association of Australia and New Zealand
Access Condition Notes: accepted manuscript available after 1 January 2021