The effect of heritagescapes on immersion and hedonia: the moderating role of visitor type

dc.contributor.authorKaragoz, D.
dc.contributor.authorRamkissoon, H.
dc.date.issued2025
dc.descriptionData source: Data availability, The data that support the findings of this study are available from the corresponding author upon reasonable request., https://doi.org/10.1002/jtr.70026
dc.description.abstractFindings show heritagescapes improve immersion and hedonia and reveal the positive relationship between visitors' hedonia and behavioral intentions. We find that mystery and variety are positively associated with hedonic and immersion, respectively, for international visitors. Our study provides valuable insights for archaeological site managers and heritage experience providers by identifying key heritagescapes and their impact on visitor experiences. By understanding and enhancing the link between heritagescapes, immersion, and hedonia, managers can create more immersive and hedonic experiences, adding significant value for visitors. This study examines the relationships between the heritagescapes (namely, variety, mystery, uniqueness, and imagination), immersion, hedonia, and behavioral intentions, and the moderating effects of visitor type (domestic versus international) on heritagescapes, immersion, hedonia, and behavioral intentions. A total of 512 responses were collected from domestic and international visitors visiting G & ouml;reme Open Air Museum, an archaeological heritage site in Cappadocia.
dc.identifier.citationInternational Journal of Tourism Research, 2025; 27(3, e70026):1-6
dc.identifier.doi10.1002/jtr.70026
dc.identifier.issn1099-2340
dc.identifier.issn1522-1970
dc.identifier.orcidRamkissoon, H. [0000-0002-2603-0473]
dc.identifier.urihttps://hdl.handle.net/11541.2/44880
dc.language.isoen
dc.publisherJohn Wiley & Sons Ltd.
dc.relation.fundingAnadolu University 2110E179
dc.rightsCopyright 2025 The Author(s). This is an open access article under the terms of the Creative Commons Attribution-Non Commercial License. (http://creativecommons.org/licenses/by-nc/4.0/)
dc.source.urihttps://doi.org/10.1002/jtr.70026
dc.subjectbehavioral intentions
dc.subjecthedonia
dc.subjectheritagescapes
dc.subjectimmersion
dc.subjectvisitor type
dc.titleThe effect of heritagescapes on immersion and hedonia: the moderating role of visitor type
dc.typeJournal article
pubs.publication-statusPublished
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