Social identities and brand preference in an underdeveloped market
Date
2008
Authors
Lee, R.Y.M.
Tezinde, T.
Murphy, J.
Ahmad, S.F.
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Conference paper
Citation
Australia and New Zealand marketing academy conference ,ANZMAC 2008. Marketing: shifting the focus from mainstream to offbeat, 2008, pp.1-6
Statement of Responsibility
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(1 Dec 2008 : Sydney, Australia)
Abstract
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