Determinants of brand extension success: a case of e-brand extensions in Taiwan
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(Published version)
Date
2008
Authors
Yang, S.
Yen, W.L.
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Conference paper
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Australian and New Zealand Marketing Academy Conference 2008 : Proceedings, 2008, pp.1-7
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Marketing: shifting the focus from mainstream to offbeat (1 Dec 2008 - 3 Dec 2008 : Sydney, Australia)
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Copyright 2008 Song Yang and Wan-Li Yen