Attitude to the preferred international marketing strategy : a study of the Indonesia's export-oriented processed food industry /
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(Published version)
Date
2001
Authors
Wiryawan, Nizam Jim,
Editors
Advisors
Journal Title
Journal ISSN
Volume Title
Type:
thesis
Citation
Statement of Responsibility
Conference Name
Abstract
The purpose of the present study was to investigate the attitude of the export-oriented Indonesian Processors of Food (LPF) toward a preferred international marketing, whether the multi-domestic strategy or the global strategy. The research focused on the role of the decision maker's motivational and perceptual factors as the driving forces leading the firm to consider a more pro-active international marketing activities.
School/Discipline
University of South Australia. International Graduate School of Management.
International Graduate School of Management.
International Graduate School of Management.
Dissertation Note
Thesis (PhD (Business and Management))--University of South Australia, 2001.
Provenance
Copyright 2001 Nizam Jim Wiryawan.
Description
1 ethesis (xxii, 411 pages) :
illustrations, charts.
Includes bibliographical references (pages 336-411)
illustrations, charts.
Includes bibliographical references (pages 336-411)
Access Status
506 0#$fstar $2Unrestricted online access