the association between penetration and frequency
| dc.contributor.author | East, R. | |
| dc.contributor.author | Wright, M.J. | |
| dc.contributor.author | Colombo, R. | |
| dc.contributor.conference | (29 Nov 2004 : Wellington, New Zealand) | |
| dc.date.issued | 2004 | |
| dc.identifier.citation | Proceedings of the Australian and New Zealand Marketing Academy 2004 Conference, 2004 | |
| dc.identifier.isbn | 9780475122148 | |
| dc.identifier.uri | https://hdl.handle.net/1959.8/100932 | |
| dc.language.iso | en | |
| dc.rights | Copyright status unknown | |
| dc.subject | Double jeopardy | |
| dc.subject | penetration | |
| dc.title | the association between penetration and frequency | |
| dc.type | Conference paper | |
| pubs.publication-status | Published | |
| ror.mmsid | 9915913693301831 |