The Form That Ads Take (FAT) - A Snapshot of UK Magazine Ads As Seen By the Public
Date
2000
Authors
Kennedy, R.
Ehrenberg, A.
Mills, P.
Editors
Wierenga, B.
Smidts, A.
Antonides, G.
Smidts, A.
Antonides, G.
Advisors
Journal Title
Journal ISSN
Volume Title
Type:
Conference paper
Citation
Marketing in the New Millennium, 2000 / Wierenga, B., Smidts, A., Antonides, G. (ed./s)
Statement of Responsibility
Conference Name
29th European Marketing Academy Conference (23 May 2000 : Rotterdam)