Knowledge management and web 2.0: preliminary findings from the Greek tourism industry
Date
2012
Authors
Sigala, M.
Chalkiti, K.
Editors
Sigala, M.
Christou, E.
Gretzel, U.
Christou, E.
Gretzel, U.
Advisors
Journal Title
Journal ISSN
Volume Title
Type:
Book chapter
Citation
Source details - Title: Social media in travel, tourism and hospitality: theory, practice and cases, 2012 / Sigala, M., Christou, E., Gretzel, U. (ed./s), Ch.20, pp.261-280
Statement of Responsibility
Conference Name
Abstract
Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, this book presents cutting-edge theory, research and case studies. It investigates web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, as well as examining the ways in which firms reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management.
School/Discipline
Dissertation Note
Provenance
Description
Access Status
Rights
Copyright 2012 Marianna Sigala, Evangelos Christou and Ulrike Gretzel