Do advertisements in clinical software influence prescribing?
Date
2008
Authors
Mansfield, P.
Editors
Advisors
Journal Title
Journal ISSN
Volume Title
Type:
Journal article
Citation
Medical Journal of Australia, 2008; 188(1):13-14
Statement of Responsibility
Peter R. Mansfield
Conference Name
Abstract
Pharmaceutical companies must believe there are benefits from advertising, but just what these benefits are, and how they are measured, is not clear.