The role of creativity as a driver of innovation
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(Published version)
Date
2006
Authors
Cropley, D.H.
Editors
Chai, C.
Hin, K.
Hin, K.
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Conference paper
Citation
Proceedings of ICMIT 2006, 2006 / Chai, C., Hin, K. (ed./s), vol.2, pp.561-565
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2006 IEEE International Conference on Management of Innovation and Technology (ICMIT 2006) (21 Jun 2006 - 23 Jun 2006 : Singapore)
Abstract
The Innovation Process is a complex combination of factors. Creativity - the development of novel products; Innovation - the process of commercializing the novel product, and; Entrepreneurship - the skills, knowledge and capabilities needed to execute the process, all play a role in taking an idea from concept to market. This paper identifies creativity, in particular, as the driving force of the innovation process. Without novel ideas the innovation process is starved of its raw material. The paper considers a model of functional creativity as most appropriate to the innovation process and describes critical cognitive and non-cognitive components of individual and group behavior that support the production of effective novelty. © 2006 IEEE.
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Copyright IEEE 2006