Trust and culture: a hill top view of the literature
Date
2011
Authors
Noma, H.
Crossman, J.
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Journal Title
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Conference paper
Citation
BAM2011: Conference Proceedings, 2011, iss.10240, pp.1-16
Statement of Responsibility
Conference Name
BAM 2011: Building and Sustaining High Performance Organisations in a Challenging Environment (13 Sep 2011 - 15 Sep 2011 : Birmingham, UK)
Abstract
Challenging environments emphasise the value of fostering trust in and between organisations, locally and internationally. This paper begins with the presentation of a broad 'hill top view' of the trust literature identified. It considers the complexity of conceptualising trust from multi-disciplinary perspectives and in terms of the multiple lines of enquiry involved. Discussion subsequently focuses upon some of the salient issues arising from cross cultural trust studies, particularly in terms of collectivist and individualist contexts. The authors conclude that studies in trust need to focus more keenly upon providing directions for practice and operationalising theory. They suggest that qualitative, multidisciplinary research conducted in organisational contexts may be useful in achieving these ends. Finally, given that trust impacts upon almost all organisational processes, including the improvement of products and services, the authors indicate that it is crucial to the health of organisations in both the best and worst of times.
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Copyright 2011 British Academy of Management