Are social marketing campaigns effective in preventing child abuse and neglect?
Date
2010
Authors
Horsfall, B.
Bromfield, L.M.
McDonald, M.
Editors
Advisors
Journal Title
Journal ISSN
Volume Title
Type:
Journal article
Citation
National Child Protection Clearinghouse issues, 2010; 32:1-28
Statement of Responsibility
Conference Name
Abstract
Social marketing campaigns are a common strategy for raising awareness about social problems such as child abuse and neglect. However, questions have been raised about the role social marketing campaigns could play, and their potential efficacy in the prevention of child abuse and neglect and in supporting vulnerable children and families. In this NCPC Issues paper, evidence for the impact of media-based social marketing campaigns related to child protection, parenting and child abuse prevention are examined.
School/Discipline
Dissertation Note
Provenance
Description
Access Status
Rights
Copyright 2010 Commonwealth of Australia