Ryanair : European pioneer of budget airline travel
Date
2009
Authors
O'Higgins, E.
Editors
Thompson, A.A.
Strickland, A.J.
Gamble, J.E.
Strickland, A.J.
Gamble, J.E.
Advisors
Journal Title
Journal ISSN
Volume Title
Type:
Book chapter
Citation
Source details - Title: Crafting & executing strategy : the quest for competitive advantage : concepts and cases, 2009 / Thompson, A.A., Strickland, A.J., Gamble, J.E. (ed./s), Ch.28, pp.389-409