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A Comparison of Retail Trade and Company Sales Staff Perceptions of a Trade Based Sales Promotion

Date

1999

Authors

Luxton, S.
Romaniuk, J.T.

Editors

Cadeaux, J.
Uncles, M.

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Conference paper

Citation

Australian & New Zealand Marketing Academy Conference, 1999 / Cadeaux, J., Uncles, M. (ed./s)

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Persistent link to this record

https://hdl.handle.net/1959.8/131954