Shoppers' movements might come down to fears of caves and the 'butt brush'
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2018
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Bogomolova, S.
Page, B.
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Shopping is something we all do, albeit some more reluctantly than others. It is the modern version of hunting and gathering – how we provide essentials and food for our families. We seem to do it effortlessly, moving from aisle to aisle, from store to store, paying little attention to the process. Indeed, many shop on auto-pilot, while their minds are occupied with other things. As shoppers, we take for granted the shopping landscape. Yet, unlike the natural landscape where our ancestors hunted, our modern shopping centres have been purposefully designed. But does the purpose-built environment really control everything shoppers do? Research paints a different picture.
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Copyright 2018 the author. This publication is available under a Creative Commons Attribution No Derrivatives licence. (http://creativecommons.org/licenses/by-nd/4.0/)